Notes on applied AI, agents and visibility inside language models.

Published July 8, 2026

By Nicolás Calleri

How to implement AI in a company without burning the first attempt

A practical guide to choosing your first AI use case, defining the success criterion before any code is written, and avoiding the mistakes that sink a pilot.

Published July 22, 2026

By Nicolás Calleri

AI agents and chatbots are not the same thing

Concrete differences between a chatbot and an AI agent: execution, tools, state, traceability, and how to decide which one your case actually needs.

Published August 5, 2026

By Damián Giacone

What GEO is and why traditional SEO is no longer enough

A definition of Generative Engine Optimization, how it differs from classic SEO, what content models cite, and how to measure visibility in ChatGPT, Claude, Gemini and Perplexity.